
A Direct Sourcing Route for Branded Paper Cups.
A beverage distributor wanted to improve its paper-cup sourcing model and supply branded products to local cafés.
Fude’s published account describes a move from intermediary purchasing to direct supply, with custom branding and local café evaluation.
The published story reports lower procurement costs and continuing bulk orders after the local café evaluation.
What to Apply to Your Project
For a comparable project, separate the ex-factory price from freight, packing, print and order frequency. Compare a complete delivered-cost basis and approve the actual cup/lid combination before expanding the range.



